BYM
MUSIC
SERVICES: BRANDING
TIME: 12 days of work
For logo we have created a combination logo where we have placed the monogram ‘BM’ of Book your Musician inside a guitar pick. On top of the monogram the name of the company is given in full. The music symbols are used throughout the logo to indicate the service/business. Music symbol ‘ottava’ is used as a frame having the full company name inside it, by making the tail end as a plug-in cord to suggest connect. The monogram B&M is designed is such a way that the negative space in crochets and beam notes looks as B&M.
Book your Musician is a music entertainment company which helps you in finding the best musicians for your event, be it a wedding, birthday, or a family get together you fill find the band of your taste with ease. Book you musician is the ultimate entertainment package for anyone who loves the idea of merriment and partying with music that absolutely vibes with your mood. Good music brings out the fun in you and no one knows it better than BYM people. Jazz, Blues, Carnatic, Bollywood singers, instrumentalist, a wide range of artist are available to make your event fun.
For the brand color we have chosen ‘Electric Yellow’, it is a very merry color it is color of optimism, happiness, warmth and friendliness. The brand itself is associated with celebration and friendliness. There are many famous brands that have take yellow as their brand color and they have found them as promising as their business, so examples would be Lays, Post-its, Ikea, CAT and may more the color has a major role in deciding your emotion and strengths as a brand. In BYM you know you are guaranteed the choice you have made by the color they represent.
Helvetica Neue: Helvetica Neue is free font, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. It use became one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance.